Self-publishing has become a huge industry and thousands of companies have sprung up to serve independent authors in the past decade. This is both good news and bad news.

The good news is that you’re really popular and you have a lot of choices. The bad news is that you’re really popular and you have a lot of choices.

That’s kind of a joke, but I don’t mean to diminish the seriousness of your plight. If you’re like most authors you are overwhelmed by the number of tools and services available to you. It’s difficult to figure out which ones to stay away from and which ones are reputable, much less compare features and pricing.

That’s why I created this guide. I’ve been active in the world of self-publishing for a very long time and my passion is to keep abreast of the changes in technologies and services that help authors succeed.

There are a lot of great options for you

So let’s look at the good news. An awful lot of these tools and services were created by people who were trying to solve their own problems. They have been authors and publishers, editors and designers, book PR and marketing pros. When technology founders “scratch their own itch” they solve your problems, too. Companies with founders of this sort tend to be the most passionate and helpful of all.

Now, about editors and designers. Many of these fine people were laid off during the crash of big publishing and, in hope and desperation, hung up their own shingles as freelancers to ply their trade independently. They may have moved away from publishing hubs like New York City or San Francisco to cut costs and offer freelance services using the internet.

All good news for authors who want to self-publish.

Who do you want on your team?

Still, the problem remains. Who do you want on your team? Who is reliable, affordable, conscientious, effective, and passionate about helping you publish well?

That’s exactly the problem that this consumer’s guide solves for you.

I’ve been self-publishing since… (drum roll) … 1995

Trust me. I started self-publishing in 1995 and have followed the industry as an author, independent publisher, blogger, and reviewer as indie authorship blossomed. As a former technical writer and gear geek, I have always been fascinated with the technology behind the products and I’m not afraid to dig in to explore and ask the hard questions. Pricing models, customer service, quality, and authors rights are also always on my mind.

It’s a small world and I know many of these people personally

Moreover, I know many of the founders of these companies personally. They may have participated in one of my Self-Publishing Boot Camps or in the San Francisco Writer’s Conference Self-Publishing and Technology Track sessions, or I may have interviewed them for a blog post, article, or podcast episode.

This guide complements other resources

There is a lot of information on the web and in print about self-publishing. My 344-page Self-Publishing Boot Camp Guide for Authors is now in its 4th edition and guides authors through finishing your book and setting up a publishing business, making your book, distributing your book, selling your book direct to your fans, and book marketing and publicity. It’s all about the process of publishing. This guide helps you choose the vendors that will help you accomplish each task in your publishing journey.

So here’s your guide… go forth and choose wisely

I am proud to offer you this guide to help you decide who your partners in publishing will be. You’re the boss! Choose your team and manage them well. Got questions? I have answered many of them in advance on my blog and in my free mini-email course for authors who don’t know where to start, so before you send me an email, please go sign up there.

Now you are ready to set forth on your journey as an independent author. You have all the tools you need at your fingertips, including free updates to this ebook. Subscribe by clicking the gold button below.



Introduction Copyright © 2018 by Misadventures Media. All Rights Reserved.

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6 Responses to Introduction

  1. Alice Orr on October 24, 2018 at 2:01 pm says:

    I have been self-publishing since 2015, receiving good reviews on Amazon but not making many sales. My marketing efforts, such as they are, have been only marginally effective. I need help in that area that will work for me on a very limited budget. Thank you. Alice

    • Carla King on October 24, 2018 at 5:16 pm says:

      Hi Alice,

      I know! Marketing is tough, especially after the fact. I believe that most indie-authors can perform a kind of re-start by going back to the beginning and finding and talking with your readers – sharing lots of writing for free and having conversations around it – and reworking your books with new covers that deliver an emotional promise (they’ll let you know what works) – and using these early readers and existing fans to help grow your email list. This is the first course in my Self-Pub Boot Camp bundle, the Self-Publishing Freedom Course.

      You may also want to use a tool like KDP Rocket or K-lytics (listed in this book) to identify and experiment with categories and keywords. It’s a tough and analytical job but can reap rewards. The Market Research & Competitive Analysis module in that course will help you in that so that you can find the bestsellers in your categories and taking a look at what they’re doing so you can emulate, re-creating your brand.

      I don’t really mean to “sell” to you but all my knowledge and experience working with indie authors like you is included in that course and it’s not something that can be solved with a quick answer, which is why I created it :-).

      You’ve got a lot of books! Maybe some “branding” work can help, along with the analytics that will put you in the right place on the virtual shelves.

      Best of luck,

  2. Bob Wilson on November 18, 2018 at 3:47 am says:

    I’m getting no functionality from my website. How can I pick up the pace?


    • Carla King on December 12, 2018 at 4:43 pm says:

      That depends, Bob, on what you’re using. I use GoDaddy hosting and WordPress premium themes. You may be using Wix or Shopify or WordPress… and I don’t know who is hosting your site. Or what plugins you have installed that may be slowing it down.

  3. Bob Wilson on November 19, 2018 at 5:40 pm says:

    Hi Carla,

    I’m just a few days away from uploading my book to IngramSpark, and wondering if I should hire draft2digital to produce the eBook, or have Ingram print and distribute both the eBook and the paperback.

    Bob Wilson

    P.S. I loved your essay describing your introduction to self-publishing, and look forward to reading more.

    • Carla King on December 12, 2018 at 4:41 pm says:

      Hi Bob,

      Thanks much 🙂

      You can’t hire D2D to produce your book. They have a tool that you can use to create your files. D2D now distributes both ebook and POD print, so you may want to give them a try.

      As long as you own and apply your own ISBNs you can move them around to different vendors. You don’t want to use D2D’s ISBNs and then use IngramSpark’s ISBNs and then Amazon’s ISBNs for the same book. It confuses everybody and becomes a mess.

      Does that make sense? Use D2D’s tool to produce your files and distribute your book. Or upload those files to IngramSpark. Either way works.

      Please let me know! Thanks, C

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