Getting your readers and would-be readers to subscribe to your news via email is the number one author marketing superpower. By doing that, they give you permission to contact them directly. Don’t squander this opportunity. Give them what they want – a freebie that they value – and interact with them in a human way. Here are some good options. I just moved from MailChimp to ConvertKit.
ConvertKit is a little more expensive but, in my opinion, worth it. It was created by a designer and author Nathan Barry for designers and authors. What I like about it is their visual flow. It’s much easier to create automations that send subscribers the promised reward (story, worksheet, etc.) and other emails, depending on where they signed up. You can create landing pages for your books, workshops, events… anything, and send a stream of customized, automated emails that are relevant to that subscriber. The process makes a lot of sense when you look at it this way.
MailChimp is an email marketing service provider that helps you collect email addresses from interested website visitors, and is possibly your most important marketing tool. Other vendors that do the same sort of thing include Constant Contact, Vertical Response, AWeber, and Sendy, but MailChimp is arguably the most popular. That may be because you can use MailChimp for free if your list is under 2000 email addresses. They make it easy to place a signup form on your website and blog. MailerLite is a strong competitor.
MotionMail is an app that creates a countdown timer in your email. Create a sense of urgency with a time-limited offer. Competitors include Deadline Funnel which is a popular premium tool, but it’s complicated. Another freebie is TickCounter.
Substack is a free tool that makes it simple for a writer to start an email newsletter that makes money from subscriptions. You don’t need tech skills to use it. They provide the payment and paywall (you connect it to your Stripe account) as well as a content management system for publishing to both the web and email. Just sign up, fill in your details, import your email list, and begin. Comes with a landing page.